Retargeting
Even though it’s a popular tactic, retargeting is often not used as well as it could be. There’s so much more to this tactic than meets the eye. If you’re ready to drive conversions, this is the place to be.
Retargeting is a form of digital advertising that allows you to remarket to people who have shown some interest in your product or services, but either haven’t bought, or haven’t bought enough. It’s the perfect tactic to encourage people to take that next action.
Those marketers who use Retargeting as part of their mix of tactics often tend to get much higher conversions. The benefit of Retargeting Ads is that you’re giving yourself the chance to stay at the forefront of consumers’ minds.
If you engage with people that are aware of your brand, and focus your ad spend on an already interested audience, you can increase CTRs for more sales and better ROI.
Visitors might not have been ready to commit at the point of conversion initially. They may have been distracted by any number of scenarios. But you have the chance to re-engage and win them back through personalised Retargeting Ads proven to convert as high as 43%.
Let’s explore how Retargeting could boost your conversions.
How it Works
Capturing Conversions
It has been statistically proven that 98% of visitors do not convert on their first visit to a website. But that makes sense. The first time is often to look around and find out information. As buyers, we rarely make instant decisions.
However, by pulling them back through Retargeting Ads, you give yourself the opportunity to increase brand awareness and their interest. It’s so easy to get distracted or forget. You need to stay at the forefront of their minds if you want to encourage them to buy.
Retargeting Ad pixel
The Soop “pixel capturing” stores a log of visitors to your site, ensuring that dynamic Retargeting Ads are based on the product viewed or the products that were left abandoned in the basket.
We provide a pixel that is simply placed into the header or footer of one of your website pages. When a user visits that page, this pixel places a cookie which will then track that user for up to 30 days. A pixel has to be placed just once and can be used across multiple campaigns, multiple times.
We encourage you to make sure you have a cookie policy in place if you are going to use this type of tactic.
Search Retargeting Ads
Search Retargeting targets users based on the keywords that they have originally searched for, ensuring that your product, message or deal is super relevant to a topic that the user has already shown interest in.
See how it could work for you
You can dip your toe in the water with Retargeting by opting for one of our Pilot Campaigns. It can be a cost effective way to see how it could work for you.