How We Work
The Soop team of Location Based Marketing experts run digital advertising campaigns for clients, from big brands through to SMEs.
We use our knowledge and skills to create all the artwork, choose the right mix of tactics, analyse the results and hone your campaign to ensure it meets your goals. We provide a consultative approach where we work closely with you every step of the way.
Whether you’re starting with a Pilot Campaign, or you’ve got longer term objectives in mind, the process is the same. We follow these five simple steps.
Meeting
The first step is to have a meeting/call with you. The aim of this call is two fold. Firstly for Soop to find out more about your company, and the second part is to share with you how our technology and service can deliver on your requirements and add value to your marketing strategy. This call will explore such things as:
- Details about who you are and what you do
- Opportunities to grow
- Challenges faced
- Your ideal customer/lead
- What other digital marketing you have been doing and how successful it has been
- Expectations and aims of the campaign
- How you track leads
- Budget and timescales
Campaign Proposal
If we both agree that digital advertising could work for you and you’re happy to progress, your account manager will then work with our in house team of experts to build a bespoke campaign proposal. We will then present this proposal to you and answer any questions you have.
Invoice
We might decide upon tweaks to the proposal, but when everyone is in agreement, we discuss when and how we are going to make the campaign live and your first invoice is processed.
Artwork
We then create your artwork, which will be sent over for approval, and we set in place your start dat
Your Campaign Begins
Over the duration of the campaign, however long it is, we will keep you updated as you require, and we will have regular calls with you to present the campaign performance. We will also detail our suggestions and ideas on how we can continually make improvements. All campaigns need to be tweaked over time to improve performance, and as part of our Managed Service we monitor this closely.
Book a meeting with one of our team
New to digital display advertising, or want to try out a new tactic, such as Geofencing? Get started with a short term campaign to see how digital display advertising may work for you.