Welcome to Soop
We help marketing teams pack a punch online, putting your brand in front of the right audience at the right time. We help you to squeeze every penny out of your budget, reducing wastage and finding people who convert. We’re a team of seasoned experts who plan, run and optimise location-based digital marketing campaigns.
We help you to:
Use data driven insights to identify where your audience is – online and in the real world
Run highly targeted digital marketing campaigns that engage both active and passive audiences
Reduce wastage and maximise your budget with ultra precise targeting and measurement
How do we do it?
First, we use smart data and geofencing tech to identify and build your perfect audience. Then, our bespoke location based marketing campaigns target both active and passive audiences, to build your brand and make the most of every click.
As the amount of data we have on our customers grows, businesses need to turn data into useful, timely experiences for customers. That’s where Soop comes in – we help you deliver only the information people need, when they need it.
Who are we?
We’re a creative bunch who love thinking outside the box and thrive on having a good problem to solve!
We mix data and tech with years of experience – we’ve seen what works and what doesn’t. We’ve done the hard work so you don’t have to. We often see that AI can interpret data differently to how a human would – so we use both to ensure the best results are achieved.
We’re your marketing wing man and we pride ourselves on making the techy stuff easy to understand, digest and act on. We say it how it is and make sure you’ve got all the information you need to make an informed decision. We love introducing our clients to new possibilities, new ways to use their data and new ways to reach their audiences.
Where it all began
Soop is the younger sister of crooton, a location based recruitment marketing and fully managed recruitment company.
Our clients loved crooton’s location based marketing tech so much that they wanted to use it for their wider marketing campaigns. Naturally, we obliged!
We saw an opportunity to support our clients with more than recruitment, using methods that we’ve seen work exceptionally well. So we created Soop.
Two sister brands, each one uniquely special in their own way (and who doesn’t love crootons in their Soop!)
Find out more about Soop and crooton: