Geofencing
Geofencing is a smart way to identify an audience based on where they physically are. Imagine drawing an invisible line around a shop, a stadium, even your competitor’s building. When someone with a smartphone steps inside that line, they form part of your audience. You can then target this audience in lots of different ways.
- It’s ultra precise - you can capture audiences the moment they step inside your chosen boundary, down to the 3 metres
- It’s flexible - once you’ve used geofencing to find your audience, we can help you use loads of marketing techniques to target them - and retarget them at a later date
- It’s got perfect timing - geofencing lets you target customers at exactly the right moment. Whether they’re walking past your store, attending an event, or visiting a competitor, you can talk to them when intent is highest.
- It boosts your ROI - if you specifically target the right people at the right time, you don’t waste digital ad spend or clicks
- It gives rich insights - we layer in demographic data by location to show where your audiences shop, eat, and travel. We can use these insights to inform your future location based marketing campaigns.
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Find out more about geofencing
How Soop’s geofencing could work for you
Re-engage retail visitors
Our geofencing campaigns work brilliantly for any business that has a physical presence; a store, venue or event etc. Here’s some examples of how it could work for you…
Re-engage people who have visited your store by sending them thoughtful follow-ups, tailored offers, or a discount code for your online store.
Fill your events
Geofencing is the perfect partner for event marketing. With Soop’s Eventool, you can create pre-show excitement, send on the day event reminders and follow up with timely offers. Click here to find out more about geofencing for events.
Target competitors
We can geofence your competitors' stores, showrooms, or anywhere where their customers hang out, and send their prospects an extra special offer to tempt them away from the competition and over to you!
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